Following my recent article about Booking.com’s “Important Notice: Termination of Partnership” email, I received numerous comments from fellow travel bloggers. Many were sharing the same confusion and frustration I experienced. Among these responses, several readers recommended a service called “Stay22.”
I’ll admit, I had never heard of Stay22 before. But after researching it and deciding to give it a try, I was pleasantly surprised by how simple the registration and implementation process was. In fact, this might eliminate the need to migrate to Awin or CJ altogether.
I’m excited to share this discovery with you.
What is Stay22?
Stay22 uses a script called “Let Me Allez (LMA)” that automatically converts existing travel-related links on your website into affiliate links. What makes this revolutionary is that you can leave your existing Booking.com links and other OTA links exactly as they are, and the script will automatically detect and convert them into Stay22 affiliate links.
This means you don’t need to manually rewrite hundreds or thousands of links. The script covers a comprehensive range of suppliers including Booking.com, Expedia, Hotels.com, TripAdvisor, VRBO, Trivago, Kayak, GetYourGuide, and virtually all major travel-related services. Unlike CJ or Awin, which sometimes have geographical limitations, Stay22 appears to support almost every country in the world.
Stay22’s Greatest Advantage: Automatic Monetization of Existing Links
In traditional affiliate marketing, when links become outdated or programs terminate, monetizing past content becomes impossible. However, with Stay22’s LMA script, simply embedding it on your site automatically makes all your historical links eligible for monetization.
For those of us facing Booking.com’s forced migration, this is nothing short of a lifesaver. Instead of migrating to Awin and updating links one by one, implementing Stay22’s script means all your existing Booking.com links will continue to function as affiliate links automatically.
Consider this: as someone who has been running a travel blog for five years, manually updating thousands of links would take weeks. With Stay22, a simple 5-minute script installation monetizes every single link on your site.
The Registration Process
Stay22’s registration was remarkably straightforward. You can start by signing up through this link (This is a campaign referral link, so you will get bonus $100 when you receive first 100 booking).
The registration requires basic personal information, website details (URL, monthly visitors, etc.), tax information, and banking details for payouts. You can add banking information later if needed. There was no complex approval process or waiting period – I gained immediate access to the dashboard and could generate scripts right away.
Simple Implementation with LMA Script Builder
After registration, you use the “LMA Script Builder” feature to generate your script. The process was surprisingly simple: log into the Stay22 hub, select “Script Builder” from the left menu, click “Create your first script,” select your target domain (new domains can be added in settings), and copy the generated JavaScript code.
Then, simply paste this code into your website’s header section (within the <head> tags). For WordPress users, plugins like WPCode make it easy to add code to your header. You can also add it directly through theme editing.
Testing: Does It Actually Work?
After implementation, I tested the functionality. I clicked on one of my blog’s old Booking.com links, and the click information immediately appeared in Stay22’s dashboard. This means users see no changes whatsoever, while affiliate tracking functions perfectly behind the scenes.
What’s particularly interesting about Stay22 is that it doesn’t just convert links – it optimizes them. Hotelscombined links redirect to Booking.com, other links route to their respective supplier websites, and if links are outdated, AI attempts automatic repair. The system also redirects users to geographically optimal sites (.co.uk, .com, etc.) based on their location.
DeepStruct Feature for Custom Links
Stay22 includes an advanced feature called “DeepStruct” that can automatically convert shortened links or custom link structures. For example, if your site uses a custom structure like “yoursite.com/recommends/hotel,” you can set “/recommends/” as a keyword in DeepStruct, making these links eligible for automatic conversion.
This means even unmanaged legacy links can be automatically optimized for revenue generation. It’s truly revolutionary.
Considerations and Limitations
While there are many positives, some concerns remain. The JavaScript addition requires ongoing monitoring for potential site speed impacts. Additionally, if you’re using caching plugins like WP Rocket, the script might not function on some pages – though cache clearing typically resolves this.
The script doesn’t work on AMP pages, but since AMP is no longer recommended, this isn’t a significant issue. I’d also appreciate more detailed information about how traffic is distributed among different suppliers.
Skip the Awin Migration?
After actually using Stay22, I’m wondering if the Awin migration might be unnecessary.
Consider what Awin migration involves: manually updating hundreds or thousands of links, learning new dashboard and reporting systems, risks of commission structure changes, and pressure from the 30-day migration deadline.
With Stay22, existing links automatically monetize, implementation takes about 5 minutes, multiple suppliers optimize automatically, and geographical optimization potentially increases revenue. From a time-versus-benefit perspective, Stay22 is overwhelmingly more efficient.
Conclusion: A Practical and Efficient Solution
While I’ve only recently implemented Stay22 and will report on long-term revenue results later, I currently view it as the most practical and efficient solution to Booking.com’s forced migration problem.
The complete protection of existing links, 5-minute implementation, global coverage, automatic multi-supplier distribution, and AI link repair functionality make it ideal for travel bloggers.
Before rushing to migrate to Awin and update links, I recommend trying Stay22 first. At worst, you can use both services simultaneously to maximize revenue and distribute risk.
I’ll continue sharing actual revenue data and detailed long-term analysis results. If you try it yourself, please share your experience in the comments. Let’s navigate this transition period together!
This article is based on my personal experience using Stay22. Actual revenue and functionality may vary depending on individual circumstances.
